Our oceans are drowning in plastic. If we don't act, their flora and fauna will change profoundly and ultimately die. This affects all of us. But the ones most affected are the ones we deem most precious: Kids.

To give them the power for change and to reverse this lethal development, we developed The Ocean Plastic Books together with NGO Waste Free Oceans in 2016. The book is made entirely from recycled ocean plastic. It tells the story of Pippa: A brave little girl that gets to live her dream, dives deep into the ocean and meets all the ocean animals. Only to find out that they can't swim: Because of plastic. But Pippa frees them from the plastic and becomes the Queen Of The Ocean.

The books and the film was completed with the help of these amazing and dedicated creatives: illustrator Chervelle Fryer, film-maker Thilo Gundelach and still life-photographer Luisa Hanika.

For the books, we invented a completely new paper. Together with Japenese company Teijin, we turned plastic waste into an environmentally-friendly, water-resistant and durable paper.