How do you advertise a brand-new luxury car that was born in Korea but that’s supposed to tackle the U.S.-market? We chose to show that nothing can get between this luxury car and its driver. Not even a Malibu It Girl and her spoiled little dog. The idea won the pitch, the client for the agency and got me a trip to Los Angeles. The spot racked up more than 8,5 million clicks on YouTube and 10 million views on Facebook.
Created at Jung von Matt
Director: Wayne McClammy
Production companies: Bigfish Berlin, Hungry Man Productions Los Angeles
